Google, which turns 17 in a couple of days has made some significant changes to its logo.
As the company turns older, the logo seems to head towards youth-ish design. The logo is colorful and looks like it has been picked right out of the comic sans font which was the crowd favorite some ten years back.
According to their blog, the logo has been redesigned keeping in mind that it is accessed across a range of devices along with varying input devices – type, touch and talk. The new logo also works consistently across a host of screens, including the tiniest ones.
Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!
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The favicon which used to small cap blue g is also going through the motions of change. It is replaced by a colorful upper case G.
The changes are currently visible on the Google search engine and over the next few days will be transitioned across their product portfolio.
We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.
A lot of churning has started at Google. It started with the reorganization with the birth of the parent company Alphabet, and now – the age old logo gets a new life. What else is in store? Pichai, over to you!