German lingerie Blush has jumped in to the social media conversations by targeting their latest ad to feature US’ most wanted informant, Edward Snowden.

blush-lingerie-snowden-ad

The ad challenges Snowden that there are more things to be uncovered and we get the idea.

The ad is targeted at the biggest news story of the year, humorous and has a sense of sensuality to arouse the interest (pun unintended) of the target audience. An effective way to get noticed and a powerful marketing approach.

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