You get hired, you get fired, you go up the ladder and you are able to attract investors for your start-up – all this based on the brand you carry, we call this the personal brand. Stronger brands attract people, opportunities and envy while weaker ones break the existing ones
Personal branding has been, is, and will be a hot topic among IT professionals. The idea behind it is that we must consider ourselves as a brand and market and sell our services like brands such as Pepsi and Nike engage in.
Before getting into the personal branding front, let us