Aaron Swartz, Reddit Founder Commits Suicide
Two weeks before appearing in a court hearing in a case relating to stealing scholarly articles with the intention of sharing it with users worldwide,...
Author : Abhinav Kaiser
What is Business?
The text book definition of business goes something likes this – an organization or economic system where goods and services are exchanged for one another...
YouTube Banned within 2 Hours of Reinstatement in Pakistan
There is a famous Bollywood number called as – It happens only in India. Today, I am playing this song over and over in my...
PMI and ISO
A commentary from Daniel Hendling about the ISO Standard “Guidance on project management” from a PMBOK 4 perspective. Introduction Now it is here, the ISO...
Key Elements of Marketing Mix
Apart from the 4 Ps of marketing, marketing mix encompasses three key elements that are associated with it. 1. Target marketing – The market that...
The 4 Ps of Marketing
Edward Jerome McCarthy who was a marketing professor at Michigan State University derived the 4 basic elements in marketing that is everything there is to...
What is Marketing in the Core? How is it Different from Sales?
There is some amount of confusion between the terms marketing and sales. There is some overlap between these two entities as well. In this brief...
Is Blackberry on its Way Out?
Blackberry was the hottest phone there was five years back. Businessmen and IT folk paraded their blackberrys as though it was a reflection of their...