Do You Need to be Sick to Avail Sick Leave?
Apparently high percentage of employees who take sick leaves are not really sick. They just fake it. Are you one of them? If yes, be...
Category : General Management
7 Steps to Evaluate Market
Many businesses don’t make it as they fail to study, analyze and evaluate the market. More than the product itself, the market needs to be...
Study the Market before Venturing into Business
Many businesses fail because there are no markets available for the sale to happen. The technology might be gen-next, the product may be one of...
Howto : Become a Successful Businessman
During consulting or in between training sessions, people have shared their desires to one day start their own venture, a business that would bring them...
Yahoo’s Anti Work from Home Policy Makes Good Sense
Yahoo has rebutted the current trend in the IT industry by asking their work from home employees to return to offices. While this has shocked...
What is Business?
The text book definition of business goes something likes this – an organization or economic system where goods and services are exchanged for one another...
Key Elements of Marketing Mix
Apart from the 4 Ps of marketing, marketing mix encompasses three key elements that are associated with it. 1. Target marketing – The market that...
The 4 Ps of Marketing
Edward Jerome McCarthy who was a marketing professor at Michigan State University derived the 4 basic elements in marketing that is everything there is to...