Friday, August 17, 2018
Yahoo has rebutted the current trend in the IT industry by asking their work from home employees to return to offices. While this has shocked many IT innovators, I can see common sense prevail over...
The text book definition of business goes something likes this - an organization or economic system where goods and services are exchanged for one another or for money. Academic definitions and descriptions certainly ensure that...
Apart from the 4 Ps of marketing, marketing mix encompasses three key elements that are associated with it. 1. Target marketing - The market that marketers like to target is an important aspect to consider in...
Edward Jerome McCarthy who was a marketing professor at Michigan State University derived the 4 basic elements in marketing that is everything there is to the subject - he called it as the 4 Ps...
There is some amount of confusion between the terms marketing and sales. There is some overlap between these two entities as well. In this brief piece, I will uncover what marketing is all about and...
Dale Carnegie in his book - How to Win Friends and Influence People said people like to feel important. Fifty five years after his death, IT companies in India are indeed becoming believers. Some common designations...
Most companies follow the pyramid structure, where lower paid resources are hired in huge numbers forming the base of the pyramid, and further up the pyramid, people who are paid better make the cut. This...
A survey conducted by Australian workforce managers Kronos has some interesting piece of information that managers would be most interested in. Majority of survey respondents have admitted to faking sickness to avail leaves. China and...