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What is Business?

The text book definition of business goes something likes this - an organization or economic system where goods and services are exchanged for one another or for money. Academic definitions and descriptions certainly ensure that people (especially students) keep a good distance away from it. Business in reality is definitely not

The 4 Ps of Marketing

Edward Jerome McCarthy who was a marketing professor at Michigan State University derived the 4 basic elements in marketing that is everything there is to the subject - he called it as the 4 Ps of marketing. These 4 elements stays to this day. First P : Product The product is the